The other day, I was watching a promo spot, which features Queen Latifah, the iconic actress and rapper, and she's talking about her struggles with weight loss.

You still with me?

Okay, good, because we need to have an honest conversation.

I played a lot of different characters, but for me, the most important character I can play is the one who loves me from me.

The spot is for a drug called WeGovie.

It's made by the Danish pharma company Novo Nordisk.

It's a new prescription weight loss medication, and it's being hailed as a miracle drug.

Queen Latifah is its spokesperson.

If you want to lose weight long term, statistics show across the as a miracle drug. Queen Latifah is its spokesperson.

If you want to lose weight long term, statistics show across the board that just diet and exercise actually rarely works.

There's also a lot of conversation about whether we should be promoting weight loss

at all, or if that's just reinforcing our cultural obsession with thinness.

The we goviad tries to acknowledge all of this.

I've experienced being judged by others because of my weight. I know the negative effect it can

have on you, but I never let that stop me, and neither should you. Living with obesity

isn't about a lack of willpower. It's not a character flaw. It's bigger than that.

The reason I watched this spot is not just because I love Queen Latifah, but also because

my colleague Hannah Coochler shared it with me.

She had just reported a story on this drug because this drug works.

You inject it every week and it makes you less hungry.

So the average participant in the trial lost 15% of their body weight.

Previous versions of this drug and others were about 5%, so this is dramatically more. About a third lost 20%, which is about the same as having surgery for weight loss.

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