A New Secret Inside of the Value Ladder...

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 1 June 2020

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

The big "ah-ha" that I've been trying to execute over the last 60 days. On this episode Russell explains the difference between a value ladder and a value maze, and what he's done to simplify his own value ladder over the last few years. Here are some of the informative tidbits to look for in today's episode: Find out how a value maze is different from a value ladder. See Russell's own value ladder and how each step works. See what kind of systems Russell has put in place to assure that each tier in the value ladder continues to work, even without Russell being personally involved. So listen here for all you need to know about the value ladder and how you can make it more simple in your business. Transcript - https://marketingsecrets.com/blog/314-a-new-secret-inside-of-the-value-ladder Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do we really need another computer?
0:02.0	One that's faster, more powerful.
0:04.0	Not everyone does.
0:05.0	But to reinvent music using a neural processor,
0:08.0	work off the grid with all-day battery,
0:10.0	or bring your vision to life with AI-powered co-creator,
0:12.0	then a copilot Plus PC can make a difference.
0:15.0	A powerful AI computer is not for everyone.
0:18.0	But if you're trying to change the world,
0:20.0	even if just your own,
0:21.1	we built one for you. Microsoft co-pilot plus PCs powered by Snapchat, the fastest, most intelligent
0:26.7	Windows PCs ever. Bachelor life varies with you switching settings. What's up everybody? This is Russell
0:31.5	Brunson. Welcome back to the Marketing Secrets podcast. Today I'm going to get into some of the deep
0:36.4	doctrines of marketing with you. I hope you don't mind. It's going to be a lot of fun. We're going to get into some of the deep doctrines of marketing with you.
0:37.8	I hope you don't mind.
0:38.8	It's going to be a lot of fun.
0:39.6	We're going to go play inside of the value ladder.
0:42.8	So the big question is this.
0:45.4	How are entrepreneurs like us who didn't cheat and take on venture capital for spending
0:49.8	money from our own pockets?
0:51.6	How do we market in a way that lets us get our products and our services
0:55.3	and the things that we believe in out to the world and yet still remain profitable?
	...

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