I don't know. You know, weirdly, the only thing that comes to me on this answer is why I took this question because it's an interesting question is

Passion. It's a very lightweight answer. It's a fluffy answer, but I truly believe that it is the answer. Meaning if you actually

Love what you're doing. If you actually love it. There's no friction to turn on your brain the only time I feel like I have to turn on my brain

Was when I was six to twenty two years old when I was going through the bullshit education system of America right that's when I felt like I had to turn it on you know to a

Pease horse crap that didn't match my reality but ever since that day when like yay and I went into like you need to buy this Pinot Grigio the second that started in May of 1998

There's never been a day that I've had to activate. It's always on and I don't mean always on buzzword marketing

It's that I love what I do so much that there is no friction to turn it on even when I am landing a two o'clock in the morning from a flight that's the lead like the other night and then going directly into it at six thirty in the morning because the

Fire is so deep inside love it so much, you know, you don't need that jump start

You know, it's not like just because you love football or hip hop or roses that you're entitled to build a million dollar business around that

Passion is massively important. I'll tell you why work ethic is an absolute pillar of variable to being successful and if you're passionate about something it doesn't feel like work and that's a big deal

Like if you feel like if you're working on your side hustle from six to two in the morning six p.m. Seven p.m. Right and you're not up for it like you're forcing yourself because you need the money or the dream you fucked up you pick the wrong thing

Like to punt all your leisure and all your friends and family and to work on something and to be tired the next day because you have to get up for work which you really don't want to do which is why you're building your side hustle that has to be about your

Passion because it's just too hard if it's not it can't be about what do you think you can make the most money

What I don't think people understand is you can make a lot more like there's a lot so I wrote crush it a long time ago

The emails that I get I get way more people that are making 50 to 200,000 a year talking about the crazy like the emails I get are so bananas like

Well bananas in my stamp chit so I won't use that like like hey Gary V. I you know I read crush it in 2009 and I'm making $74,000 a year in ads and selling t-shirts around raspberry jam only

I've had a lot more people make money deep deep deep in the longest tail leash that you could have ever thought of hip hop stars from 1986 to 1989

This is a real one there's a guy who only talks about hip hop from 86 to 89 because he was in high school during those years and now he's like now he gets paid like $5 to $10,000 a month retainer to do hip hop consulting for companies that came from the

content he was putting out he's stopping an accountant I mean right but the people that are losing are I tried to build an affiliate marketing company I tried to do

$500 ebooks they went for the money they had no patience the hip hop guy and the raspberry jam girl and this guy had years of nobody giving a

shit before we popped I didn't want to be TV for two years with not with crickets crickets will get you going to not because I knew I was right

So Gary you're so successful you run a $100 million revenue company how do you stay hungry period Betty I think that truth is I think a lot of us are hard

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