A Marketing Professor and a Matchmaker Talk Personal Branding

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 9 May 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies marketing and is a senior lecturer at Harvard Business School, and Rachel Greenwald is a professional matchmaker and dating coach. Together, they explain why a strong personal brand is important for professional success. They walk us through how to think about reputation, identify core values, and project our authentic selves. Avery and Greenwald wrote the HBR article “A New Approach to Building Your Personal Brand.”

Transcript

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0:00.0	Do you want to go deeper on business strategy?
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0:08.4	HBR editors like me hand select the best strategy case studies and conversations from
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0:17.2	Listen for free to HBR on Strategy wherever you get your podcasts, new episodes every Wednesday.
0:30.0	Welcome to the HBR Idea Cast from Harvard Business Review, I'm Allison Beard.
0:49.5	Unless you're famous or want to be, you probably don't often think of yourself as a brand.
0:54.6	But whether you're on a meeting or on social media, interviewing for a job or asking for
0:58.7	a promotion, the way you carry yourself conveys a certain image to the people around you.
1:04.1	It shows them the value you want to and do bring to the world, and it determines how they
1:08.6	respond to you.
1:10.6	So without getting too self-absorbed or showy, shouldn't you spend a little more time
1:15.3	thinking about and selling the brand that is you?
1:19.2	That's what today's guests would like all of us, college students to CEOs to work on.
1:23.8	Jill Avery is a senior lecturer at Harvard Business School who studies corporate marketing.
1:28.3	Rachel Greenwald is a professional matchmaker and dating coach and an executive fellow at HBS,
1:34.2	and their co-authors of the HBR article, a new approach to building your personal brand.
1:39.6	Hi, Rachel.
1:40.8	Hi, Allison.
1:42.2	And hi, Jill.
1:43.0	Welcome to the show.
1:44.4	Hello, thanks for having us.
	...

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