Welcome back to another episode of Houdinke Radio.

Today's episode of the show is sponsored by our friends at Brookladi, the award-winning whiskey from Ila, who we have partnered with here at Houdinke for the last couple of years.

Stay tuned for an update later in the show on what we're up to this season.

Hello and welcome to another Houdinkei radio episode.

It's actually our last episode of the year and the fourth in our year end series. So we did two looking back at 2024. We did two looking forward to 2025. I've already recorded and you'll be able to see the one with Malika and Tantan. Check that out on YouTube. We're certainly on the site. But check out the previous episodes for sure.

And now we've got the final episode of the year.

And I've got editor and photographer Mark Kozlerich and editor Rich Forden joining me today to chat all about kind of what we think of 2025, what we're excited about, what we're kind of concerned about where we think things are going.

Guys, you know, we spent the last episode with

you two really chatting about what it looked like the trends had been for the last year. I'm

interested in what you, what your sort of predictions are, even at sort of a broad level,

if there's something from this year that you think won't work next year, something we'll see

more of next year, if there's a play that feels, you know,

I feel like the playbook for the last several years has been vintage inspired design for a lot of

watch brands. Does that playbook still feel relevant? Do we think there's a new one? Where do you

guys land on this? Maybe, Rich, you want to take it away? Yeah, thanks, James. I had a lot of questions in there. I think the topic on vintage re-releases or

inspiration. We're seeing things that have a bit of vintage inspiration already, but are moving

things forward. I think the industry as a whole is lacking in new designs.

And some of the smaller brands are coming in with vintage inspired things that feel very,

very new. So it doesn't have to be like an RM or some crazy Ublo to be a new fresh design

to the watch world. I mean, there's a lot of like open

space to run in when you look at watches. So I would expect continual tying to heritage product

with brand story and product story, but offering something that's truly different and trying to

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