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Does that make sense? Do you remember those guys that would get the huge containers of, like,

muscle, protein, blah, blah, blah? I was that guy this weekend where I opened up a massive

box from sports research, and it was like filled with every flavor of collagen imaginable.

Like, I could probably exist solely on collagen alone at this point.

I love sports research, sports research brings this podcast to life,

for which we are very grateful. If you are interested in staying healthy, staying in shape,

feeling, and being your best, sports research has a bunch of products for you.

You can get all of them at sportsresearch.com, and if you use code token, you can get 30% off,

the gallons of collagen, like the one sitting in my house. You can get sweet sweat, which is the

secret that athletes are using to help them warm up faster, assist in recovery, and to make sure

that they're finishing their workouts, dripping in sweat. So, if you're thinking about getting some

sweet sweat, you can go to sportsresearch.com. They are giving away 150 sticks. So, run, don't walk

to sportsresearch.com, put a sweet sweat, put a sweet sweat stick in your basket, use code

NRC at checkout. The first 150 people will get it for free. Today, we're doing a solo episode

kind of. We're going to be talking about sports rights. I'm super interested in IP in general,

so brands, content in general. But then I'm also very interested in live sports, obviously most

Americans are. But I think it's interesting to understand the business behind live sports,

to understand why they're so valuable, the role that they're playing in driving cable and linear

television, as well as their streaming services. So, to that end, I've asked my friend, Alan Gold,

who's the founder and partner at Evolution Media Capital, which is a division of CAA.

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