meta_pixel
Tapesearch Logo
Log in
The Journal.

A League of Champions Implodes

The Journal.

The Wall Street Journal

News, Daily News, Business News

4.25.8K Ratings

🗓️ 9 August 2023

⏱️ 18 minutes

🧾️ Download transcript

Summary

The Pac-12, the so-called “Conference of Champions,” is melting down. Its revenue had been lagging behind the Big Ten and Southeastern Conferences, which now dominate college sports. But just as the Pac-12 was trying to revive itself and its revenue prospects, a rapid series of defections by member schools have left it hobbled. WSJ’s Laine Higgins unpacks what happened. Further Reading: - The Pac-12 Melts Down, as Five More Schools Depart for Other Conferences - He Inherited ‘Multiple Dumpster Fires’ at the Pac-12. Then It Went Up in Smoke. Further Listening: - A Tipping Point for Paying College Athletes? Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Laine Higgins is our college sports reporter, and she says college sports run in her family.

0:11.9

She was a swimmer at UPEN and her dad played football at Michigan.

0:16.2

We literally have home video of me and my diaper at 18 months old with a Michigan pompom running

0:22.4

here on the house saying hail, like hail to the victors.

0:31.4

So this is to say college sports were a huge part of my upbringing.

0:36.2

And over the weekend, college sports got a huge jolt when one of the most iconic leagues had a complete meltdown.

0:45.4

The Pac-12, a West Coast conference with powerhouse teams like Oregon, Arizona, and Stanford.

0:53.4

Historically, the Pac-12 has been one of the marquee conferences in that they have a lot of great brands competing for them,

0:59.8

and they've won a lot of championships.

1:02.2

You're watching the Pac-12 on ESPN, Pac-12 Championship from Las Vegas,

1:09.1

USC, and Utah here in Colorado, and Washington.

1:16.3

There's not much precedent for a conference just blowing up like this,

1:20.8

and it looks like it might not exist beyond 2024, which is just absolutely bananas.

1:27.7

The league's downfall is a story of big TV money, last minute betrayals,

1:33.8

and some game of thrones-level maneuvering that will upend all college sports from field hockey to football.

1:44.7

Welcome to the journey, our show about money, business, and power.

1:49.7

I'm Kate Leimbaugh, it's Wednesday, August 9th.

1:53.1

Coming up on the show, the ruthless fight over money in college sports.

2:04.0

When Lane was a swimmer in college, she remembers just how tricky it was to juggle school with sport.

2:26.9

We took a bus everywhere, so you end up having to study for a midterm on a coach bus,

2:31.4

in this packed thing with 40 people while there's a movie going on ahead of you,

2:35.4

and it's cold, and you're hungry, and you're tired, and it's hard.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from The Wall Street Journal, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Wall Street Journal and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.