Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

So imagine you're being chased by a predator, twice your size.

You turn a corner and face a staircase. Do you go up or do you go down?

You see, most instinctively, go down. Why? Because it seems easier and faster and the path of least

resistance. And that's exactly why you should go up. If you want to escape the predator,

the big, scary competitor, you must go up.

Let me explain this game-changing principle.

It's one that has created more fortunes, more dominant market leaders, and more enduring

success stories than perhaps any other business strategy that I've encountered.

Are you ready?

When you're smaller, nimbler, and hungrier than your competition, your advantage is not in doing what's easy.

Come on now.

Anyone can do what's easy.

Your edge is doing what's hard.

Yeah, you betcha.

You see, while running upstairs is difficult for you, it's all but impossible for your larger, slower competitors.

This insight isn't just clever. It's the backbone of some of the most successful business

strategies in history. Netflix chose the harder path of investing billions in original content

production when they could have stayed a simple streaming service, creating what has become

an almost insurmountable moat against competitors. Trader Joe's deliberately limits their

selection to fewer items and builds their own private label products instead of selling

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