Hey guys, it's Gary Vay, Nerd Chuck, and this is the GaryVee audio experience.

Thanks for coming.

Super excited to be here.

It's my 10th year at Southby, which is insane.

And I'm glad to go back to the format.

Two years ago or three years ago, I decided to do a full Q&A.

And it was a lot of fun and really set the tone for what I did with my last book and things of that nature.

There's a mic right up here.

I'm going to probably talk for only two or three or four minutes.

So if you've ever asked, wanted to ask a question, I think it's a really good time to actually get up from your seat right now and start getting into line.

So do that.

So, you know, as you're debating your questions, let me talk to you about what's on my mind.

I know there's a good mix of people here who know quite a bit about me, and I'm sure there's a good mix of people who don't.

For my whole life, I called myself a businessman.

We now call that an entrepreneur.

You know, I've always been selling stuff.

And what it's synthesized to for the people that are paying attention to be closest is I'm really, really focused on attention.

All the happiness that I've had professionally has been my ability to understand where the consumer attention is while the world underestimates it.

This conference, the people in this room, are what easily aware of where things are going.

You wouldn't be at this conference.

You wouldn't be coming to these kind of talks if you didn't understand where the attention is either or about to be.

I think this space, our space, tends to think attention is going to be in places a little bit too quickly.

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