This is the Gary V. Audio Experience.

So, you know, I love this format.

I really appreciate this format.

The give a talk, then we'll do some Q&A together, then we'll bring you guys in.

And so, what I want to accomplish in part one here is to create a framework of some of the things that may inspire some questions in detail when we get to that part.

I think what excites me more than anything as I sit here this morning is that we are living through such an interesting time.

One that I think is quite binary.

I'm curious what's going through people's minds.

As a matter of fact, real quick, because I asked some questions, did a little homework.

How many people here are in the B2B business? Raise your hands.

So, this is exciting for me, because that's quite a bit.

And it was interesting what I was thinking about in my flight last night.

I think that there's a lot of misconceptions, assumptions, curiosities, difficulties for a lot of B2B marketers, for a lot of entrepreneurs, for a lot of consumer-based companies.

I think it's a very binary debate.

I really think that we're in a place right now where you either believe in what I think is happening or you don't.

And I think I want everybody to listen to that sentence very carefully.

Not about what's coming, not what's about to happen, what's happening versus believing that or not.

And so what I mean by that is I believe a lot of the things that are happening on the mobile device and most importantly, the attention of the end consumer is not debatable.

And I think that a lot of people continue to conjure up statements like, yes, Gary, in a couple of years or soon or it's coming or we can feel it.

All these things that allude to its non-reality and to be very frank, I'm not frustrated or disappointed to be very frank.

I don't give a shit what you do.

I really don't.

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