You know, I've been thinking a lot lately about this whole journey,

how entrepreneurship has become something of a status and has been put on a pedestal.

I've also been thinking about how scary it is when something becomes cool or interesting

and what that creates.

And I've been pondering that quite a bit, which is the differences between being an entrepreneur

and being a successful entrepreneur.

You know, putting the fact that you're a CEO in your Instagram profile doesn't mean that

it's what you're going to be able to do for the rest of your life.

And what I'm really concerned about is that we have lived both in Canada and the US with

basically an eight to nine year macro, almost a decade of good economic growth.

We just have.

You know, obviously there was a crash in the US in 2008 or 2009, but if you look at the data,

we're probably on the tail end of economic growth.

You know, obviously nobody knows otherwise they would make trillions of dollars.

But one of the things that I did want to talk to you guys about today is practicality.

So for example, if you're running a business right now and it's predicated on raising money

or you've raised money and you lose money each month, it's probably a really good idea

to change course pretty quickly.

Because the biggest issue for me right now is that we have a lot of people who want to build

brands, who want to become influencers, who want to start companies, but they're not

putting in the pieces that actually allow them to weather the storm.

You know, the thing that I'm most proud of is the two biggest businesses I've ever built.

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