Hey guys, it's Gary Vay, NerdChuck, and this is the GaryVe Audio Experience.

On this keynote, Gary talks about some of the largest challenges in building a wine

retail and e-commerce business, producing content at scale on emerging platforms,

and how to hold yourself accountable for mall angles.

I'm Chris Frey, I like to be a partner at First Round Capital.

We're one of the most active seed stage technology investors who've been doing it for 11 years.

We've backed over 350 companies.

Probably one of them is perform line.

I led the investment and was on the board for a while back starting in 2008, and it's

really amazing to see what the company and just the whole industry has moved into today.

But I want to let Gary introduce himself.

I'd ask you to take it from two angles, Gary.

You've been in the alcohol business, and you work with a lot of clients that have to

deal with compliance at VaynerMedia.

Maybe you can just talk a little bit about those and your history in that.

Sure.

Good afternoon, everybody.

I was born in the former Soviet Union.

My dad got a job as a stockboy in a liquor store in New Jersey and eventually owned a shop

in Springfield, New Jersey.

I grew up in that business, and I mean really grew up.

First generation immigrant merchant, starting at 13 every weekend and every summer vacation,

...