Hey guys, it's Gary Vay, NerdChuck, and this is the GaryVee Audio Experience.

In this episode, Gary's in Atlanta for the CBT Audio Network Conference.

He speaks to an audience of a thousand auto dealers and vendors.

That was fun.

Thrilled to be here, I do want to go pretty hardcore Q&A.

And so I will set a framework for this discussion, and then we'll do some fireside,

and then really at the end of the day, the reason I'm trying to push more Q&A is at the end of the day,

the content is something that you guys can all Google and see over and over, but it's so rare for us to be together.

And I want to go into the details. I think a lot of the way I think about the world is,

I call it clouds and dirt, right? You have your strategy or thesis, the things that matter to you,

and then all the magic, the word that's been said so much as hustle, it's the execution.

I genuinely believe that the reason I have the luxury of standing here and having things that

are happening to me in my life are only predicated on the fact that not only am I the architect

of all the things I do and try to accomplish, but I'm the plumber and the mason and the garbage man as well.

I have enormous heart for being a practitioner. The biggest issue in this room, whether vendor or owner

of a shop or a marketing manager within it, the largest issue is the lack of practitioner ship across

all disciplines to then be able to weigh the benefits, and to me that is something I've become massively

obsessed with. I, you know, it's Frank, where are you? Look, there you go, my man. It's fun to have

Frank here. Frank, this is really funny. Frank Loops is literally the first agency I ever knew existed.

He sent me a bill for billboards that I bought for wine library, and I said to him, what the fuck are

you setting me the bill for? Because I actually thought people that sold advertising got it from the

people they were selling, not the client. It was like a whole to do. I'm glad I got my dad to actually

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