This is the Gary V. Audio Experience.

Because we're gonna be legends!

You're not a real player until you get punched in the fucking face.

I said, Tiel, how'd you do it in such a short period of time?

Where do you get the energy? And Gary, you can tell the audience here

what do you want to be here every single day?

First of all, thanks for having me.

I think to answer the first part, my big thesis in building the businesses that I built,

which is predicated on the following structure.

Do I believe that I know what the consumer is gonna be doing in three or four years

that most people around me do not believe?

Am I able to build a business that can stay alive for the next four to five years?

So that when the market comes to me, I'll be the biggest leader.

I spent more money building winelibrary.com in 1996 than my family business had in profit the year before.

And if I was wrong, that I couldn't grow sales by you walking in the store and selling you an extra case of wine,

then I would have lost.

But my thesis of building businesses, it's no different than really buying property.

Like you have to see where the market's going.

Some of the one day said, fuck it, Dumbo is gonna be big eventually.

I'm gonna pour these dollars in and I'll monetize in a long term.

The reason I launched the e-commerce wine business in 1996,

the reason I was an early investor in Twitter and Facebook and Tumblr and Uber and things of that nature is,

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