A Keynote: Arctic15 In Helsinki, Finland

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 6 June 2018

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Really enjoyed doing this keynote with my friend Jan a week ago in Helsinki. This really was an all-time piece of content, where I focused very heavily on the futures of audio in a B2C world & how Amazon and other major players have such an opportunity to push hard in the space. We also take a bunch of startup focused Q&A and talk podcast audience values. Great stuff here!

Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:04.0	Because we're gonna be legends!
0:07.0	We're gonna get there a chance!
0:09.0	Good morning!
0:14.0	So the format that we've set up here is I'm gonna give it 20 or 30 minute, kind of 20 or so minute,
0:20.0	keynote, and then we're gonna open up for about 20, 25 minutes of Q&A.
0:25.0	And so the thing that I really wanted to talk about this morning was a couple of different pillars that I'm seeing in the marketplace that I think will help the individuals in this room.
0:34.0	And I think the word that I want to focus on most of all this morning is practicality.
0:39.0	I think when I think about the makeup of the individuals in this room, whether they come from a corporate environment,
0:45.0	or in a startup, or an entrepreneur, two years into their business, 20 years into their business,
0:51.0	I think the thing that really resonates with me is, especially at this point in the evolution of the internet,
0:57.0	which is really what we're all kind of sitting here and talking about.
1:01.0	There's a really interesting delta of the people in this audience, in this market of Helsinki, in Europe, the US, mainland China,
1:11.0	the people that are clearly accelerating are the ones that understand the practicality of the moment,
1:17.0	not where blockchain is going, not what television commercials used to do for them,
1:24.0	but who's actually marketing and executing in a May, June, 2018 world, and taking advantage of where all of our collective attention is,
1:36.0	and what to do with it based on their business objectives today and within the short term.
1:42.0	And so for me, the thing that's most interesting is that in a world where things like AI and AR,
1:50.0	and the emerging blockchains that I think are going to be built in the next couple of years,
1:55.0	and in a world of voice, which I'm unbelievably passionate about, and really I do think that the apps built on top of Alexa and Google Home,
2:04.0	ApplePod, are no question going to have the same impact on our society, the way that Waze or Spotify or Shopify or Instagram had as apps on top of the iPhone,
2:16.0	in that whole world, to me that feels like 12, 24, 36, 48, 60 months from where it starts making an impact.
	...

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