Thank you very much.

Morning.

So, you know, the interesting part was when I was looking at the profile of who's in the

audience, I actually was in the back room like, hey, can we just do all Q&A because I think

the fact of the matter is a stunning majority of the people sitting out here could be doing

what I'm doing and vice versa.

And so, I think what I'll do is I'll talk about a little bit about where I see things

and really try to create a framework for maybe the Q&A session which I think will bring

even more value.

So my career started in a very entrepreneurial way and there was no media metrics, there

was no, you know, awards, there was no proxy other than did the marketing I did sell more

wine for my dad's liquor store, that was the KPI.

And so my background of selling baseball cards and then building a wine business, you know,

for context, I built wine library, a wine business I launched in 1996, I really started running

it in 1998.

And in a five-year window from 98 to 2003, I built my dad's local liquor store which had

no money.

We were doing $3 million a year in revenue, 10% gross profit.

So you have $300,000 before expenses, my first year's marketing budget literally was $14,000.

So it's just a very small business.

And in 1998 to 2003, on the back of a very young internet and looking around the crowd,

I'm sure some good majority of you remember that early internet, it's nothing compared

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