Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

The secret of success is avoiding failure, right?

Wrong. Here are the big lies that you're told all the time. Failure is bad. Failure is painful.

Failure is discouraging. What if I told you the exact opposite is true? That failure is good,

that failure is encouraging, that failure is inspiring. It's true.

There's a hidden benefit to failure, one that is also shocking, and you'll wish that you

have failed sooner.

Brace yourself, here's the jaw dropper.

Research shows that experiencing failure can significantly boost your creativity for

a limited time, a phenomenon that we call post-failure creativity

spike. Are you still with me? Good. This boost in creativity thinking can be the secret

sauce for your business in hyper-competitive markets to out-innovate, out-iterate, and out-maneuver

your competition. Forget failure mitigation. Embrace failure utilization. Now, I know,

businesses are traditionally told to minimize risks, to keep things steady, to not rock the boat,

blah, blah, blah. But here's the twist. When you're a small to mid-sized business, you can afford to

fail. And not only can you afford to fail, you can't afford not to exploit the creative explosion that follows.

You might remember the story of William Wrigley, Jr.

He sold soap and then baking powder door to door in the late 1800s.

He gave away chewing gum as an incentive with each purchase.

It was soon discovered, though, that no one wanted his soap

or baking powder. What they did want was his gum, and that's what led to his chewing gum empire.

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