BBC Sounds, music radio podcasts.

Hello, so many great stories have come to the newscast inbox,

newscast at BBC.co.uk, about cases of mistaken identity after we talked about Donatella Versace's team

accidentally booking the boy band Blue instead of the Cool Band Blur.

Now I actually had a celebrity encounter yesterday with one of the stars of one of my

favorite comedy shows and it was a great case of not mistaken identity. But back on topic we have got a fantastic case of mistaken

identity from newscaster Rosie who's here now hello Rosie.

Hello Rosie. Hi Edon. Tell us tell just tell us the story.

It's such a good story.

I don't even need to get involved.

Just go ahead.

Okay, so I work in advertising and to caveat, I think people have an idea that people who work in advertising might work with a lot of famous people

But we don't I've worked on toothpaste I've worked on all sorts of things that haven't involved celebrities.

So this story was particularly exciting.

We had been given an ad by a different market for a brand I was working on a year or so ago and we needed to adapt it for the UK.

So that basically means that the only creative control we have is maybe changing the script a little bit and then we also could choose the

voice over artist. This particular ad was set in space and we wanted to go the

extra mile for our client and get them really excited about this, what would have been a very

straightforward adapt? So we said right, to make it a bit more relevant to the UK, why don't we use

our very own homegrown professor Brian Cox.

Makes sense, yes.

Exactly.

...