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That's the number 10 East.co. Welcome back. I read this thing many years ago and I can't find the name of the person who's story I'm about to tell but it shouldn't matter.

It was back in the 1950s and there was a very successful business leader that a newspaper asked him to write a newspaper column every week.

And he said, you know, I don't have time to do that. I'm busy in all my other jobs. I'm the CEO of a company. I'm active in my community. I don't have time for a weekly newspaper column.

And the newspaper said, why don't you just write a couple of very short random tidbits every week?

If that's all you can give us, that would be great.

So he did.

And every week he had a newspaper column that was just a bunch of

unconnected random tidbits about life. It was just a bunch of

quotes and philosophies, just a random brain dump every week.

And people loved it. They loved it because everybody knows that the vast majority of non-fiction books or articles are too long.

They're like, just give me the point

and then move on.

Don't burden me with all this ramble and excessive fluff.

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