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The Speaker Lab Podcast

A Discussion on Race and The Speaking Industry with Nicole Walters

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8575 Ratings

🗓️ 30 June 2020

⏱️ 40 minutes

🧾️ Download transcript

Summary

Today's conversation is a discussion on race and the speaking industry with my friend Nicole Walters. Nicole is an incredible speaker, amazing entrepreneur and phenomenal human being.

On this episode of The Speaker Lab, we talk about the heavy but important topic of racism in the speaking world. We talk about what exists in the marketplace for her as a Black woman, how she sees things that I don't as a white male. She also gives advice for minority speakers and shares what the speaking community at large can do to better support diversity in the industry.

These are serious topics but Nicole brings her humor, lightheartedness and personal wisdom. Join us for this much-needed talk on episode 296 of The Speaker Lab with Nicole Walters.

THE FINER DETAILS OF THIS SHOW:

  • Why it's important for activism to be on-going and not just a trend.
  • How racism impacts her everyday life: a snapshot.
  • What are new factors she considers now when booking gigs?
  • Do you know what performative activism is and why you should avoid it?
  • What group of people are becoming entrepreneurs at a rate of 9x the average American?
  • When you should add 10% to your asking fee.
  • What are some ways white people can be an allies for speakers of color?
  • How to encourage diversity at your speaking gigs.
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Fran, Graham Baldwin here.

0:01.4

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

0:10.2

Well, that tool exists.

0:11.4

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

0:19.6

Even better, we're going to teach you exactly how

0:22.1

to create that tool for your speaking business in under an hour. For a limited time, we're going to

0:26.9

be offering a free live training on how to build and use this marketing asset to start booking

0:31.9

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

0:38.5

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.

0:52.9

Hey, what's up for Inge? Grant Baldwin here. Welcome back to the Speaka Lab podcast. So good to have you here with us today. I hope you're having a great day wherever you are in the world. If you haven't already, definitely check out the successful speaker, five steps for booking gigs, getting paid, building your platform. It's the new book that we had come out earlier this year. It's going to give you exactly what you need to know

1:10.8

about building and growing your speaking business, whether you want to book a couple of gigs or a whole bunch of gigs, whether you're brand new or you've been at it for a long time. You definitely need to pick up your copy of the successful speaker. You can go to Amazon, Barnes Noble, wherever you buy your books, go check it out. Again, the book is called The Successful Speaker, Five Steps for Booking Gigs, Getting Paid, and Building Your Platform. All right, today we're going to get into a

1:31.3

really good conversation with Nicole Walters. Nicole is a phenomenal speaker. We've spoken

1:37.2

at some events together. We've done a couple panels together, and she's a, not only a great speaker,

1:41.9

but an amazing human, a great friend, and really, really enjoy this conversation.

1:46.6

This was a heavy topic where we talked about race and racism in the speaking industry.

1:51.5

And so I ask her some tough questions and turn to navigate that.

1:56.0

And so we have me as a white male and her as a black female, just discussing what exists in the marketplace,

2:02.3

how she goes about things, how she thinks about things differently, how she sees things that I,

2:07.8

you know, again, as a white male speaker, am completely naive to.

2:10.9

And I don't fully understand.

2:13.9

And so we dig into that and what that's like.

2:15.9

She also gives some great advice for

...

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