Most of the country's political conversation is focused on the general election coming

up in November.

And that conversation might have stayed focused on the general if we hadn't seen this

political ad about the Democratic Senate primary in Massachusetts.

There's an invisible contract.

We all signed a birth.

A promise.

Massachusetts primary is today.

This ad, released by incumbent Senator Ed Markey just a few weeks ago, was designed

to take over the conversation.

It's three minutes long.

If you break the sacred contract, the people make a revolution.

It refers to revolution and a new deal.

It notes Markey's work with Congresswoman Alexandria Ocasio Cortez.

And then the ad takes unmistakable aim at Markey's opponent in the race.

Congressman Joseph Kennedy, the third.

Markey's voiceover inverts the famous quote of his opponent's great uncle, President

John F. Kennedy.

With all the respect, it's time to start asking what your country can do for you.

The ad shows how the Massachusetts Senate primary has become a contest, who's more likely

to shake things up in Washington?

Who's the more progressive liberal?

...