It's Black Friday. In any year this day is an important one for retailers, as it marks the unofficial beginning of the holiday shopping season. But it is 2020, and that means more challenges and the stakes have never been higher for some businesses - big and small. Jerry Storch, CEO for Storch Advisors and former CEO of HBC and Toys"R"Us, explains how the pandemic is impacting the holiday shopping season and which brands are desperate for some good sales. 2020 has been a tough year, with many Americans forced to face economic, health and personal hardships. Air Force Lieutenant Colonel Dan Rooney believes the lessons he learned as an F-16 fighter pilot can help anybody conquer the challenges they face. He helps illustrate this point in his new book and Fox Nation special, "Fly Into The Wind," by talking to legendary athletes who have overcome their own unique problems to become successful professionally and personally. Lt. Col. Rooney discusses his life, what motived him to help others and what it was like to talk to some of the biggest names in sports. Plus, commentary by Retired Staff Sergeant Johnny Joey Jones. Learn more about your ad choices. Visit megaphone.fm/adchoices