A Crisis of Financial Confidence is Reshaping the American Dream— Here's How to Navigate It, With U.S. Bank

Money Rehab with Nicole Lapin

Money News Network

Education, Self-improvement, Business

4.4 • 1.4K Ratings

🗓️ 7 November 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode gets personal. A new survey from U.S. Bank found that many Americans are making smart choices with their money, but many feel progress is elusive because the goals people care about (buying a home, retiring comfortably, building wealth), depend on economic forces beyond their control. Today, Nicole helps you learn the research-backed strategies to improve confidence and work towards your financial goals. To help unpack these strategies, Nicole is joined by U.S. Bank's Scott Ford, Head of Wealth Management at U.S. Bank, and Kate Phelan, California Regional Director of Strategic Wealth Planning and Advice. They cover how to prepare for buying a home, what to prioritize at different life stages, how to approach retirement in a world where it’s getting longer and less predictable, and what small money wins you can start today to build real momentum. They also talk about how to prepare for disaster, and Nicole opens up about rebuilding her life and studio after losing her home in the LA fires. Whether you’re rebuilding from life’s curveballs or just trying to get your financial footing, this episode is packed with real-world advice and heart. Read about U.S. Bank's findings Learn how U.S. Bank can help you with your financial goals All investing involves the risk of loss, including loss of principal. This podcast is for informational purposes only and does not constitute financial, investment, or legal advice. Always do your own research and consult a licensed financial advisor before making any financial decisions or investments.

Transcript

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0:00.0	Support for today's episode comes from Square, the easy way for business owners to take payments,
0:04.7	book appointments, manage staff, and keep everything running in one place. On this show and in my
0:10.2	books, I always talk about how important it is to have multiple streams of income. But how do you
0:15.2	actually go from hobby to hustle? The answer? Square. I have seen it so many times in real life. Just this weekend at the farmer's
0:22.5	market, there was a mom selling banana bread. We love banana bread. And I could not resist. In the past,
0:28.4	I might have missed out because I never carry cash. But with Square, she was able to take my card in
0:33.3	seconds. I got my delicious treat. She got paid and neither of us had to stress. With Square,
0:39.0	you can get all the tools to run your business with none of the contracts or complexity.
0:43.9	And why wait? Right now you get up to $200 off Square hardware at Square.com slash go slash
0:50.6	MNN. That's square.com slashO slash MN as in Money News Network. Run your business smarter
0:59.3	with Square. Get started today. Today's episode is a really special one for me. A few months ago,
1:04.7	I signed a deal with U.S. Bank. At the time, I was still dealing with the wake of the L.A.
1:09.0	fires. I was living in an Airbnb. I didn't have a
1:12.1	studio or even a couch to record from. My team and I had hoped that we would find a partner
1:17.6	that would help us rebuild the studio and that this partner would want to support our work out of a
1:23.2	shared belief in the importance of financial literacy. U.S. Bank got what we were doing immediately,
1:29.3	and this is probably the most personal partnership I have ever done, and I will forever be grateful
1:35.0	for the heart that I've seen in U.S. Bank, which is exactly what I want to see in the financial
1:40.3	institutions I work with, and I'm sure you do too. I have loved seeing how U.S. Bank puts
1:45.6	in the work to understand how people are feeling about their money right now. And what they've found
1:50.2	this year is that there's a crisis in confidence when it comes to money. So today, to help tackle this
1:55.9	crisis and help you feel more confident, I'm talking with Scott Ford, head of wealth management
	...

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