4.6 • 2.1K Ratings
🗓️ 31 March 2025
⏱️ 52 minutes
🔗️ Recording | iTunes | RSS
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0:00.0 | So, you want to be a marketer. |
0:02.8 | It's easy. |
0:04.1 | You just have to score a ton of leads and figure out a way to turn them all into customers. |
0:07.9 | Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once. |
0:12.4 | When that's done, simply make your socials go viral and bring in record profits. |
0:16.6 | No sweat. |
0:18.2 | Okay, fine. |
0:19.1 | It's a lot of sweat. |
0:20.4 | But with HubSpot's AI-powered marketing tools, |
0:23.2 | launching benchmark-breaking campaigns is easier than ever. Get started at HubSpot.com slash marketers. |
0:30.0 | You're listening to Away With Words, the show about language and how we use it. I'm Grant Barrett. |
0:35.4 | And I'm Martha Barnett. There's nothing like opening a book and falling in love at first line. |
0:43.1 | What is it that draws you in or makes that first line so powerful or effective or irresistible? |
0:51.2 | I'm thinking Grant of first lines like it was a bright cold day in April and the |
0:56.4 | clocks were striking 13, you know, the first line of 1984. It just makes me want to keep going. |
1:03.3 | Or even, where's Papa going with that axe? |
1:07.3 | Oh. |
1:08.3 | From Charlotte's Webb, right? Mm-hmm. |
1:11.8 | And I've been puzzling lately over what makes a great first line, and I think that the writer |
1:17.0 | Alice McDermott has a really good answer. |
1:20.6 | In her book of essays called What About the Baby, some thoughts on the art of fiction, |
1:25.9 | she says that the one thing great first lines have in common |
... |
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