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Podcasting Made Simple

A Content Paradigm Shift You Must Embrace | Alex Sanfilippo

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 23 January 2024

⏱️ 15 minutes

🧾️ Download transcript

Summary

Send Us a Text Message As podcast guests and hosts, we're all looking for a way to stay relevant and get ahead with our content. As we attempt to achieve this goal, we've neglected what will ultimately lead to our success. In this episode, Alex Sanfilippo shares why it's time for a paradigm shift in our approach to content. Instead of focusing on quantity, it's time to do less and ensure it's of the highest possible quality. Get ready to learn how to rise above the noise in podcasting and sky...

Transcript

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0:00.0

You're listening to podcasting made simple.

0:03.0

More than ever in podcasting, on either side of the mic, as a guest or as a host, we are seeing this desire for more come into play.

0:11.0

Here's the thing. We want to release more episodes if we're a host. If we're a guest, we want to be a guest on more podcast.

0:16.0

The mentality is always more, more, more, more. We have this quantity mindset. But here's the problem with

0:22.3

quantity or more is it doesn't take the most important success factor of podcasting or all

0:28.0

content creation for that matter into consideration, which is this one thing, quality. We have this

0:33.4

quantity first mentality, but if we can shift our focus to quality over quantity, our results

0:38.4

would drastically increase. My name is Alex San Felipe, though if I've not had the chance to meet

0:42.7

you, and I am so excited that you're here today because I'm going to really dive into how we can

0:46.3

shift this mindset away from quantity and focus more on quality and what that will ultimately do for

0:50.7

each of us as creators, again, on either side of the mic as podcaster specifically.

0:55.1

So first off, I want to kind of jump into this because the first place we've seen this is in the

0:59.7

forefront, if you will, of the creator economy, which social media kind of runs the game, right?

1:03.6

That's kind of like our standard for almost everything.

1:05.9

It's as bad as I may think that is.

1:07.9

That is the reality of it right now.

1:10.0

And we've been sold for years. If you

1:11.8

want to make it on social media, it's more, more, more, more, more. But here's the thing, we're starting

1:16.3

to see a shift away from that. And don't take my word for that because I am not like the world's

1:21.5

greatest market or anything like that. However, one of my fellow Podmatch Elite Mastermind members, Katie Brinkley, I think really is a leading expert in marketing and social media.

1:30.3

And she is seeing a huge shift in the data away from this quantity mindset and into a quality mindset.

1:36.1

With the algorithms are starting to favor more is high quality content.

...

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