A Compilation: Sales Versus Marketing

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 24 May 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Everyone that’s trying to decide whether to give the power to their sales or their marketing teams need to stop and give this one a listen. No matter how hard you try, or which side you’re bias to, you need both of these teams in your org. Marketing folks take flak for spending a lot with a few large successes, and the sales teams working lots of things on a lower level. Stop hating Jim in marketing or Julie in sales. Listen up and figure out how to combine the two and build a more successful org. ENJOY!

Transcript

Click on a timestamp to play from that location

0:00.0	Hey guys, it's Gary Vay, Nerd Chuck, and this is the GaryVee audio experience.
0:11.3	Sales and marketing orgs are gonna hate each other because they have different objectives.
0:16.7	And I am empathetic to both. Let me explain. Sales people. I'm a salesman. Sales people.
0:23.4	One move that your marketing team can do can change everything for you.
0:28.2	They can go vote for 92. They can be the biggest sloneals. You can hate them.
0:32.8	And one activation out of conference. One video they make for Facebook. One thing.
0:40.2	One sponsorship. One thing. Fixes everything. They are literally my Tyson.
0:48.0	Right? One punch. And that you have to respect. There's nothing you salesperson can do that will ever map to one
0:56.8	excellent execution marketing that has the same impact.
1:00.3	I come from the background where I disproportionately respect sales and marketing in very separate
1:07.2	silos, but I find myself in the last decade where a lot of people mix the two and debate the two
1:13.3	and don't have as much vested interest as entrepreneurs in business to actually dissect the two.
1:21.1	Next, marketers. You are full of shit and you are fluffy and most of the stuff you're gonna do
1:28.6	doesn't matter and your high brow and fuck your degrees. And I don't give a shit what awards or what
1:34.4	articles are written about how clever you are. You are not as practical. You are not in day to day.
1:40.4	You are the offensive superstar of a football team, but probably more like a wide receiver because
1:46.4	the CEO is the quarterback. So I love that you can be highly successful and I love that everybody
1:54.2	knows who you are, but just like wide receivers in the NFL, you're a pre-Madonna, you're not practical.
2:00.7	You don't get the full picture all the time. And your salespeople, aka the offensive line,
2:06.4	is there day in and day out, grinding, trying to clean up for mistakes you've made,
2:11.4	where misses you've had, they don't have the luxury of your budget that has no quantifiable evidence
2:17.4	to success. And you've got to be empathetic to your sales team because they are there and there's
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Gary Vaynerchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Gary Vaynerchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.