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The GaryVee Audio Experience

A Classic: An Interview with CNN's Piers Morgan

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 27 December 2016

⏱️ 19 minutes

🧾️ Download transcript

Summary

Sometimes you just need to go back to the classics and this is one of them. Back in 2011 I went on Piers' show to discuss my book, 'The Thank You Economy,' which is quietly my best book yet ;) PLEASE give this a listen because the things we discuss still hold SO true today. It's crazy that this was nearly 6 years ago because the thinking in it still propels the way social media has affected business, marketing, social norms and the development of today's society, especially in regards to political climates. LOVE this one.

Transcript

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0:00.0

Sometimes you gotta go listen to the classics.

0:03.0

Here you go.

0:04.4

Gary Vettichuck is a fast-talking and reverent business guru

0:07.2

who calls himself a serial entrepreneur.

0:09.9

His twin passions, passions I share incidentally,

0:13.2

are wine and social media.

0:15.0

His latest book is The Thank You Economy,

0:17.2

and Gary joins me now.

0:18.4

What is The Thank You Economy, Gary?

0:20.6

You know, the word economy was the big part of this title.

0:23.7

I think what it is, it's the tackling the issue

0:26.2

of the ROI of social media.

0:27.9

All these businesses that I consult for,

0:30.3

they want to know, well, what's the value of a million fans

0:32.8

on Facebook?

0:33.8

Or what do I get if I actually interact with people on Twitter?

0:37.1

And that's what it is.

0:38.1

I'm not seeing answer.

0:39.0

The answer is everything's going old school, Peerce.

0:40.9

I think your grandparents are more equipped to run business today

0:43.9

than we are because they actually cared about their customer.

0:47.2

You know, consumers don't want to be talked to anymore.

...

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