A Case Study in MTB Tourism, with CAMBA in Wisconsin
Singletracks Mountain Bike Podcast
Singletracks.com
4.7 • 574 Ratings
🗓️ 23 November 2020
⏱️ 47 minutes
🧾️ Download transcript
Summary
Ron Bergin is the Executive Director of the Chequamegon Area Mountain Bike Association, also known as CAMBA, located in northern Wisconsin. The club is known for maintaining a well known network of mountain bike trails which host popular races and events including the Chequamegon Mountain Bike Festival and the Borah Epic. CAMBA recently worked with River Falls Research Center on a study linking trail visits to $7.8 million in economic impact within two surrounding counties.
We learn how the CAMBA trail usage and economic impact study was conducted, and what the results mean for future trail building and maintenance. Are events big economic drivers, or are trails alone enough to make an impact? Is it tough to find enough local volunteers to maintain trails used primarily by tourists? Do groomed fat bike trails draw winter visitors? Ron answers all these questions and more.
Read the full report here (https://cambatrails.org/about/economic-impact-studies/) and learn more about the group at cambatrails.org.
--Keep up with the latest in mountain biking at Singletracks.com and on Instagram @singletracks
Transcript
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| 0:53.7 | Hey everybody. Welcome to the single tracks podcast. |
| 0:56.6 | My name is Jeff, and today my guest is Ron Bergen. |
| 1:01.1 | So Ron is the executive director of the Schwamigan Area Mountain Bike Association, also |
| 1:07.2 | known as Canba, located in northern Wisconsin. |
| 1:11.1 | Club is known for maintaining a really well-regarded network of mountain bike trails |
| 1:16.1 | and for hosting popular races and events, including the Schwamigan Mountain Bike Festival |
| 1:22.1 | and the Bora Epic. |
| 1:24.2 | Canba recently worked with River Falls Research Center on a study linking trail visits |
| 1:30.2 | to economic impact in two surrounding counties. Thanks for joining us, Ron. |
| 1:36.6 | Oh, my pleasure, Jeff. Good to connect up with again and happy to always have to talk about |
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