This week on the Colin and Samir podcast, we've got a bit of a different episode for you guys.

We asked you on Instagram what you wanted to see in our storytelling course that we're working on,

and a lot of you asked about our brainstorming process.

So we had a brainstorm plan for this week, and we thought we'd just press record and bring you along.

Storytelling isn't just about the specific videos that we

make. It's also about the brand that we're building as a whole. A great brand is just a great

story. And we feel like we could be telling a better story as a brand. So in this brainstorm,

we work through our show, the breakdown and try and come up with a unique value prop for the show,

as well as the branding elements and framework that will communicate the unique value prop for the show, as well as the branding elements and framework that

will communicate the unique value prop to the audience. Now, if you aren't familiar with the term,

a unique value prop is a clear statement that describes what you do, how it helps your consumers,

and how you are different from your competition. It's a really important part of building an online

brand. Now, this is probably one of the most raw recordings and you

can actually get a sense for what it's like to be in the room while we're brainstorming.

We did have to stop at one point and take a break because holding the mics and brainstorming

was a lot more challenging than we expected. A lot of the things that we talk about in this episode,

we put into practice on the video that we just put out on our YouTube channel. So if you haven't seen that yet, make sure to go check it out

and leave a comment about what you think about some of the new branding elements for our YouTube

videos. All right, we hope you enjoy this episode of the Colin and Samir podcast.

Memorial Day weekend, you know?

It's here.

Three day weekend.

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