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Thank you. From Wondery, I'm David Brown, and this is Business Wars Daily on this Wednesday, August 24th.

Now, if I told you there was a group of folks that spent $30 billion a year on products that promised to make their lives easier, could you guess which

sector of the population I'm talking about? The products are baby gear, and the people spending

billions, American parents. And they're not just buying regular old strollers, car seats,

and high chairs.

Uh-uh. Baby gear has become high-tech. Think a bassinet that senses when babies crying and rocks them back to sleep. Yes, this exists. And if you feel like you may never sleep again,

new parents, you can shell out around $1,700 for one of them. And there's one high-tech

baby gadget in particular that's been

rather buzzy since it hit the market. It's called the Mamaroo, made by company four moms,

and it's a multi-motion baby swing. Oh, back and forth baby swing, so last generation,

Mamaru swings give you the option to choose from five different motions, five speeds, and four sounds, including the ever-popular white noise.

...