A Business Tries to Solve a Town’s Housing Problem
The Journal.
The Wall Street Journal
4.2 • 5.8K Ratings
🗓️ 12 August 2022
⏱️ 21 minutes
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| 0:00.0 | In Iowa, there's a company called Pella, and it's based in a town that's also called |
| 0:10.7 | Pella. |
| 0:12.2 | And both Pellas, the company and the town, have a problem. |
| 0:16.3 | There aren't enough houses. |
| 0:19.9 | The town did a study a few years ago and basically saw that if things kept up the way they |
| 0:25.9 | were, the town would essentially run out of housing within the decade. |
| 0:33.8 | Run out of houses like there's just not enough houses? |
| 0:36.3 | There are not enough houses to go around. |
| 0:40.1 | That's our colleague, Charity Scott, who's been writing about it. |
| 0:43.2 | Pella, the company, is a Windows Endorse manufacturer. |
| 0:46.4 | It's by far the biggest employer in town, and it wants to get even bigger. |
| 0:51.9 | It's looking to double its revenue by the year 2025, and has said that in order to accomplish |
| 1:00.8 | that goal, they need to hire hundreds of new workers. |
| 1:05.5 | But again, this town doesn't have enough housing, and it's getting in the way of the company's |
| 1:10.4 | growth. |
| 1:11.8 | So that means that this problem is really only going to continue to get worse for the company |
| 1:17.2 | without them trying to find a way to solve this problem themselves. |
| 1:27.2 | To solve this problem, Pella, the company decided to take matters into its own hands and |
| 1:32.6 | start building things itself, like houses, a daycare, and even a restaurant. |
| 1:38.4 | This is a Windows Endorse manufacturer, and they're getting into all of these other businesses |
| 1:46.6 | all to try to make their town more livable. |
| 1:52.0 | And I just thought it was interesting that this was the length that the company was willing |
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