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everything secure. Today, lessons from a carnival of economics. I'm David Brancaccio. Here's the

assignment I got. A business reporter goes to the rodeo. It's part of our series on what we can

learn from face-to-face markets in a world where so much commerce has gone remote and digital.

Now, what's advertised is the biggest livestock show and rodeo in the world is going on in Texas right now.

Rodeo Houston, where lessons on the marketplace play out in many arenas.

Oh, Houston, let's go!

I say, rodeo, you think, you know,

Yeeha, and from the other night here at the rodeo.

Look at those long lids fly!

But what I find here is not just a single vibe.

Houston rapper of legend, Bun B, celebrating his birthday with 75,000 of his closest friends on the fourth night here.

Again, at this livestock show and rodeo.

People always think of, you know, cowboys, country music, this and that.

It blends every crowd that's out here in Houston.

...