A Business Meeting with THE EIGHTH; A Men's Luxury Underwear Line

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 4 January 2017

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is the first of a new episode format that I'm going to be releasing more often: business meetings! Unedited from start to beginning! I wanted to give all you listeners a peek into I how conduct meetings and what it's like to be in a strategy meeting with me and my team. In this first installment of meetings, I sit down and talk with The Eighth, a fairly new retail business attacking the white space they saw in the men's luxury underwear market. We discuss their early days in researching and identifying the market, luxury branding, SEM and SEO approaches, influencer marketing, content creation and the importance of documenting versus creating. For the listeners that have asked in the past, this is some really good insight into how I approach introductory business meetings, evaluate the viability of new businesses, and suggest marketing strategies. Thanks for listening, excited to hear your thoughts and learnings from this one.

Transcript

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0:00.0	When I say my team, I mean the, like, even this, the blog that I do, like the content
0:05.8	I put out, I also come from the wine business and so some of this stuff we do to drive
0:11.2	results happens that world.
0:12.7	So I just wanted to sit in because if he doesn't, I'm not capable of like follow up.
0:19.1	No, no, not a problem at all.
0:22.0	Alex is the same.
0:23.0	He does business development on my team.
0:25.8	Since I'm giving Andy so much, he might not be able to follow up soon.
0:28.5	Nice to meet you.
0:29.5	Cool.
0:30.5	So, tell us about the business.
0:34.4	So the concept of the eighth evolved from me actually shopping in Barney's and Berkdorp
0:42.0	men's looking for a really cool sexy high end underwear from my husband.
0:47.6	He started Gold and Triasset Management which has 1 billion assets under management.
0:52.8	He's a Wall Street guy but he likes to look pretty, pretty hot and all that.
0:58.8	You know, I was seeing nothing for the Christmas time.
1:01.8	I thought there would be something kind of cool because Victoria Secret always had like
1:05.4	a million dollar fraud.
1:06.4	That's right.
1:07.4	They're very hot and sexy.
1:08.4	Yep.
1:09.4	So I didn't see anything there and then I went back for Valentine's Day and said I'll
	...

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