A Business Meeting: The Origins of Lyrical Lemonade

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 29 March 2018

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Super cool to get the opportunity to sit down with my man Cole Bennett and talk about his music promotion business, Lyrical Lemonade. I think that a lot of you can get some value out of this conversation with respect to how Cole and his team plan on making a transition within the brand into the beverage industry...

Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:15.0	Hey Ben.
0:16.0	How you been?
0:17.0	I've been busy and now everything with bands.
0:17.0	Yeah, bands seem to be doing well.
0:19.0	I've always shown some of the clubs.
0:20.0	Dude, I love bands, man.
0:21.0	I've liked that fucking kid.
0:22.0	I think he's talented.
0:24.0	Thank you.
0:25.0	Fuck with him.
0:26.0	I know.
0:27.0	He was doing the most we care enough.
0:28.0	And so I've been all good.
0:29.0	Yeah, everything's doing really well for my mom.
0:30.0	And what's been going on with you guys?
0:33.0	A lot of stuff.
0:35.0	Yeah, it seems like it.
0:36.0	Bands.
0:37.0	I've been busy a couple of last days.
0:38.0	Yeah.
0:40.0	Just out here.
	...

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