A Brilliant Example of Conference Marketing | Ep. #923

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 February 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Brilliant Example of Conference Marketing [00:35] Drift is a chatbot company. [00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference. [01:30] Check out what they are offering. [02:50] Neil no longer uses Intercom, because it is too expensive. [03:10] Meanwhile, Drift is being creative and trying something new. [03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it. [04:55] Burning money to be a leader is worth it if you’re a big company like Drift. [05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors. [05:55] That’s all for today! [06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Suh.
0:56.0	And I'm Neil Patel.
0:58.0	Today we are going to talk about a brilliant example of conference marketing. You want me to go first?
1:03.6	Go for it. Who's the company that did it?
1:05.8	Drift. Our buddies over at Drift, so Drift is they do, they're basically a chatbot company,
1:12.0	they don't want to call themselves that. Yeah, they're basically a chatbot company, they don't want to call themselves
1:13.0	that.
1:14.0	Yeah, they're a competitor of Intercom in a sense.
1:15.0	They compete with Intercom, they compete with all the other ones, O'Lark.
1:18.0	I guess they kind of compete with HubSpot, even though HubSpot invested in them.
	...

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