A Billion dollar NIGHTMARE! The Disturbing Drama Behind The Scenes Of A Billion Dollar Beauty Business. The Ordinary - Nicola Kilner

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 5 June 2023

⏱️ 111 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this new episode Steven sits down with the CEO and Co-Founder of DECIEM and The Ordinary, Nicola Kilner. Nicola began her career as a business-management student at Nottingham Trent University, where her sponsored work program with the pharmacy chain Boots led to her becoming one of the company’s youngest buyers. In 2011, she met Brandon Truaxe who would found and launch DECIEM in 2013, with Nicola serving as brand director. DECIEM was a skin-care company made up of 10 different brands, the most popular was ‘The Ordinary’, which was launched in 2013. After Brandon’s struggles with mental health crises, Nicola became DECIEM’s Chief Executive in 2018. In this conversation Nicola and Steven discuss topics, such as: Managing an organisation through the Covid-19 pandemic Recovering from the death of a founder and honouring their memory Juggling pregnancy, motherhood and being a CEO Making a company feel more like a family than a business The skills she implements as a leader and CEO You can purchase all of DECIEM’s products here: https://bit.ly/3MOAjQh Follow Nicola: Instagram: https://bit.ly/3qmYSMY Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Just a tragic story and a tragic ending.
0:04.0	It's hard to say if it's regrets, but is there anything different we could have done?
0:11.0	Nicola Kilner, co-founder and CEO of Decium and the Ordinary.
0:15.0	This is the unthinkable inspirational and tragic story of how she built a 2.2 billion dollar empire.
0:21.0	I always just had this feeling that the only way to achieve
0:24.0	financial freedom is entrepreneurship and then I met Brandon. Brandon, Truax,
0:29.6	founder of Decium and the Ordinary, one of the fastest growing skin care companies in the world a success story
0:36.6	The minute in launch we couldn't keep it in stock producing 400,000 units every single day and valued at 2.2 billion US dollars.
0:44.6	It truly happened what felt like overnight.
0:47.3	And this is really where Brandon's behavior started to change.
0:51.0	He'd gone from someone who there was just so much warm,
0:53.4	just this coldness in his eyes.
0:56.0	I was suddenly pushed out of everything.
0:58.0	And then I got fired.
0:59.2	Use of emails were being sent, firing people and copying the whole company in.
1:03.7	Everything was played out on Instagram saying he was shutting down the entire company.
1:07.8	The shareholders had to step in, but then things just seem to keep spiraling.
1:12.0	And I don't know you to help him.
1:14.8	We've got breaking news right now of the founder of Desiem has died. What would you do if the person closest to you, your best friend, your partner, the person
1:38.8	you've built your life with seemingly lost their sanity overnight and went from working with you to turning against you.
1:48.0	This story is as profound as it is heartbreaking.
1:51.0	It is as haunting as it is heroic. Of all the stories we've shared on this
	...

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