A [big] new challenge—the story behind the Creative Calling book cover

The Chase Jarvis LIVE Show

Chase Jarvis

Celebrity, Art, Career, Creativity, Money, Entrepreneurship, Self-improvement, Education, Careers, Writing, Interview, Investment, Influencer, Business, Photography

4.8 • 641 Ratings

🗓️ 12 August 2019

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

When it was time to think about the cover - the whole design package - for my NEW BOOK, Creative Calling, I knew I wanted it to be something different. After all…see if you follow me here… it’s just wrong to make a book about creativity with just any old trend, cliche book cover. Instead, the package needed to embody the ideas within. So when we approached this design challenge of hard bound book, it had to meaningful, beautiful, AND stand out in a sea of other books on the shelf. No small task…

And consider this: you know that this isn’t just a nice story about the book cover. This is a metaphor for any creative challenge. Like every episode of podcast is full of practical advice….this is the real life story of ups and downs on this process...on how we struggled to overcame the challenge front of us… with costs, design options, time, publisher feedback, and other real-life constraints. In short of EVERY CREATIVE PROCESS. I’ve included 2 live-recorded phone calls with the designers on the project, Lou and Vasco, so you get their take on the creation process, challenges, the concepts behind what we set out to create…and where we ended up.

Enjoy!

Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.

Transcript

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0:00.0	Super excited for this episode of the podcast. It is different. And I love doing things just a little bit different. Now, of course, there's still lots of elements of the show that are the same. I am going to interview two people on the show today, though two, not just one. And this is some backstory on uh this is insider like VIP
0:25.6	bts whatever the acronym you want um on how my book cover for my new book called creative calling
0:34.9	um how that came to be because it's's a very special story for what I think is
0:39.6	going to be a, or is a very special book. If you've been to my universe for a little while now,
0:45.8	you are aware of the book. If you're not, please go check it out, creativecalling.com or anywhere
0:50.5	that books are sold, I would love for you to pre-order copy. When you are pre-ordering it,
0:56.2	what I want you to know is the physical book. Of course, if you want an audiobook, awesome. But the
1:00.8	physical book matters. If you want to get another copy, it is a different book package than
1:06.1	you will have seen with other books that are supposed to reach the size audience that we want
1:10.0	to reach with this book. It is a special package. And just a little bit of rewind. In short,
1:17.0	it's about using creativity in your life to unleash your power on everything, on everything that
1:22.3	you do. Creativity can, it can and does infuse our world with meaning. And it gives you the ability through creating
1:29.9	in small ways every day, it gives you the ability to understand that you have creative control
1:35.3	over your life. You can literally create your life. And in fact, that's the only way it happens.
1:40.7	We're not corks bobbing in the tide. So when we approach the package for this book,
1:46.1	and by package, I mean what it feels like to hold the book and look at the book and you'll see
1:51.2	very quickly that it's not like these other books, not like other books that may be categorized
1:55.8	with this book. And this was one of the requirements of me choosing a publisher. Honestly,
1:59.7	they were willing to like make something beautiful on the outside.
2:04.9	And see if you follow me here.
2:06.1	You can't make a book about creativity and then have the book package not be creative and awesome.
2:10.8	So I went to painstaking links to make it do two things.
	...

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