991. How to Land High Profile PR Placements with Susie Moore

The Kelly Roach Show

Kelly Roach

Entrepreneurship, Business

4.9 • 965 Ratings

🗓️ 18 January 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

IIf you've ever wanted to land high profile PR placements, THIS episode is for you!

Getting placed in the media is easier than you think. In this episode, Kelly and Susie Moore dive into the world of strategic PR, sharing the simple methods she uses for those seeking to leverage the power of publicity to establish authority and grow their brand.

Susie & Kelly share growth methods for landing placements and optimizing your opportunities.

They discuss navigating the world of working with publicists and large media corporations, and share their method for getting in front of other people's audiences. Whether you are just getting started or a seasoned entrepreneur, this episode will help you land the PR opportunities that put you on the map.

Also in this episode:

✔️The accessibility of media in 2024 & the opportunities for getting featured in publications

✔️Methods for leveraging the power of publicity to establish authority and grow your brand strategically.

✔️Kelly's "OPA" Tactics: A tactic for breaking into new audiences and leveraging them to optimize your own brand.

✔️Pros and cons of working with publicists, equipping you to confidently build your brand.

Check out Susie's "Overnight Rockstar webinar" to become your own publicist. https://getrockstarpr.com/kelly/

Download Kelly's Business Reinvention Playbook Here! https://thekellyroach.com/reinvention

Learn more about the Overnight Rockstar Webinar: https://getrockstarpr.com/

Subscribe to the Let It Be Easy podcast: https://susie-moore.com/podcasts/

Stay Connected With Kelly Roach:

Grab One Of Kelly's Roach's Bestselling Books:

Transcript

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0:00.0	Welcome to the Kelly Road Show, the place for no fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business
0:15.8	that scales. Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure
0:26.5	entrepreneur. Let's get started. Welcome back. This is the Kelly Roach show and I'm so excited to have my friend
0:35.4	Susie Moore on the show with me today. Hey Susie!
0:38.3	I love you. I'm so happy to be with you. Thank you for having me right now. Absolutely I'm so happy that you're here. Now
0:46.1	Susie is just the strategist behind people that want to leverage PR to tap into new streams to get new
0:56.6	visibility to become discovered to get the logos to get the authority and
1:00.5	to really open up a new way beyond just grinding online to grow your business.
1:06.4	So, CZ, why don't you start by talking a little bit about like your story and kind of how you even arrived at the conclusion that this is a superior method
1:18.1	for growth and for visibility and opportunity and why you decided to commit to this work that you're doing.
1:23.0	Well, like you, Kelly, I have a corporate background and I think having a corporate
1:27.5	background is a tremendous skill. There's so much that we learn as we're
1:31.2	working away day-to to day with different teams and
1:33.5	different companies and much as I enjoyed my career in tech I just always knew
1:37.9	it wasn't my life's work. I was very happy for the perks and benefits but I knew
1:41.4	that I always wanted to work for myself and do meaningful work, however I, however I deem that.
1:47.0	And I started life coaching as a side hustle, shout out to any side hustlers.
1:52.0	I started as a side hustle when I was in corporate too, Susie.
1:55.0	We have so much fun. Okay, got us. I can tell again. So I was live coaching in the evenings and the weekends and I loved it and I started with my own simple
2:04.6	referral system but it was you know let's say a trickle steady but not what I wanted
2:10.4	it to be and of course I wanted it to be full time I had this idea in my head.
2:14.7	Kelly I had two thoughts that just felt so true to me even in those early stages.
	...

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