99. Emoji
The Economics of Everyday Things
Freakonomics Network
4.8 • 1.6K Ratings
🗓️ 14 July 2025
⏱️ 18 minutes
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| 0:00.0 | Back in 2015, Jennifer Lee was texting with her friend when they noticed something was missing |
| 0:08.9 | from their iPhones. |
| 0:11.7 | We were texting about dumplings because that is what we do as Chinese-ish women. |
| 0:16.9 | And I sent her a picture of dumplings. |
| 0:19.2 | She sent me back a bunch of emoji. |
| 0:21.3 | She's like, yum, yum, yum, yum, yum, yum, knife and fork, knife and fork. |
| 0:24.4 | And then there's like this pause. |
| 0:25.8 | And she's like, oh, Apple doesn't have a dumpling emoji. |
| 0:29.6 | And I was like, huh, that's really strange. |
| 0:32.1 | Because every culture basically has their equivalent of yummy goodness inside a cobalt hydrate shell. You know, |
| 0:40.1 | empanadas, parrochi, ravioli, kinkali, palmini, dumplings are universal. Emboji, we're also universal. |
| 0:47.3 | How is there no dumpling emoji? Like, clearly the world is broken. And that discovery raised a |
| 0:52.7 | question that Lee had never thought about before. |
| 0:56.1 | I was like, where do emoji come from? By one estimate, we send around 10 billion emoji every day |
| 1:02.2 | in text messages, social media posts, dating apps, emails, and workplace chat rooms. That's around |
| 1:09.3 | 115,000 of them every second. |
| 1:12.6 | And the craze extends beyond the keyboard. |
| 1:15.7 | There are emoji plush toys, stickers, books, jewelry, |
| 1:19.9 | even an emoji movie that grossed more than $200 million at the box office. |
| 1:25.5 | Most of us instantly recognize the laughing face, the pile of poop, the eggplant, and the skull. |
| 1:31.9 | But it's less known who decides which emoji make it onto our phones, who designs them, |
| 1:37.8 | and how they're changing the way we communicate. |
... |
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