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this is 99% invisible I'm Roman Mars the details are not the details. They make the design.

That's what he said.

Quoting legendary designer Charles Eames.

Express, test, and cycle.

I'm John Edson, president of Lunar.

Express, test, and cycle.

There's a conception in the public, I think, that design is a lot about making things pretty.

That's shifting, I think, There's a big DIY movement and maker

movement and people are getting a better sense of how things come to be. We've

always known how kind of buildings came to be because we'd watch them go up. But products just kind of appear on

the store shelf from somewhere, from China, right? But I really love the process of design

and love bringing things to life. Express, test, and cycle.

The story that I want to tell about the details that go into product making

is about a toothbrush.

But there's a bit of a conflict of interest,

or at least the perception of one that requires a disclaimer.

...