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The Pomp Podcast

#985 Joe Pompliano On How LeBron James Turned $10M Into $100M As A Rookie

The Pomp Podcast

Anthony Pompliano

Business, Investing

4.81.9K Ratings

🗓️ 1 June 2022

⏱️ 18 minutes

🧾️ Download transcript

Summary

Joe Pompliano is the Founder of Huddle Up & the host of The Joe Pomp Show. In this conversation, Joe breaks down the bidding war to sponsor LeBron James coming out of high school. Joe talks about how LeBron turned his initial offer from Reebok into a $100M deal from Nike and how Nike structures their sponsorship deals today. ======================= Brave Wallet is the first secure crypto wallet built natively in a web3 crypto browser. No extension required. Store, manage, and grow your portfolio, get NFT & multi-chain support, and more.    Download the Brave privacy browser at brave.com/Pomp, and click the wallet icon to get started. ======================= The Pomp Podcast is powered by BetOnline.ag, the world's largest sports betting, casino, poker and horse racing website that accepts cryptocurrency for wagering.   BetOnline.ag gives you the ability to use Bitcoin and more than a dozen altcoins to make deposits and withdraw your winnings. There are no crypto transaction fees, and processing is instantaneous and secure.   Visit https://promotions.betonline.ag/pomp and use PROMO CODE: POMP100 to receive a 100% matching bonus on any crypto deposit.   BetOnline.ag is available in nearly every country around the world, making it the top global gaming destination for crypto users. =======================

Transcript

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0:00.0

What's up, everyone? This is Anthony Pompleano. Most of you know me as Pomp. You're listening to the Pomp

0:07.4

podcast, simply the best podcast out there. Now let's kick this thing off. Joe Pompliano is the founder of Huddle Up,

0:14.1

one of the most popular, fast-growing voices in the sports business world. In this conversation,

0:19.3

we talk about that famous deal

0:21.9

between LeBron James and Nike,

0:23.5

but now is paying LeBron over a billion dollars

0:26.1

in lifetime earnings.

0:27.2

It was a fascinating story,

0:28.6

and I learned a lot, both about LeBron James' business acumen,

0:32.0

but also the way that Nike approaches these types of deals.

0:34.7

I enjoyed this conversation,

0:36.1

and I hope that you enjoy it as well.

0:37.8

Before we get into this episode, though, I first want to talk about our sponsors.

0:40.8

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1:14.3

Go download the FTX app today and use referral code Pomp.

1:18.3

Today's episode is brought to you by Brave.

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