98: Video Marketing with Paul Hurley
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 3 April 2017
⏱️ 56 minutes
🧾️ Download transcript
Summary
Video Marketing to grow your small business. How to create and use compelling videos. Can you make them go viral? Our guest is Paul Hurley, an entrepreneur, author and social media expert. He is the founder of HandFace, one of the UK's leading viral content companies. Paul shares his journey to starting his own business, and video content marketing advice for small business owners, and we also discuss the creative process.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business. |
| 0:10.3 | The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way. |
| 0:18.6 | This podcast series focuses on the everyday common business issues, |
| 0:22.7 | challenges, and opportunities that face the small business owner. So here now are your hosts |
| 0:27.4 | of the How of Business, David and Henry. Welcome to this episode of the How of Business. |
| 0:36.2 | This is Henry Lopez, and my guest today is Paul Hurley. |
| 0:39.4 | Paul, welcome to the show. |
| 0:41.0 | Hi, Henry. |
| 0:41.6 | Pleasure to be with you. |
| 0:42.7 | We are glad to have you. |
| 0:44.3 | Paul is an entrepreneur. |
| 0:46.1 | He's made viral videos, at least that's what he does these days, viral videos that have been shared millions of times all over the world. |
| 0:53.1 | We're going to talk about that. |
| 0:54.8 | He's a former Yahoo and Sky TV executive. Paul launched Hand Face, that's the name of his current |
| 1:02.1 | company, in 2010 to help companies large and small cut through the clutter of the online world |
| 1:08.8 | by making videos that are watched, liked, and shared organically. |
| 1:13.3 | He recently published his first book on the subject of viral videos, which is called |
| 1:17.9 | Viral, the Social Video Handbook. And so in today's episode, Paul is going to share with us |
| 1:23.4 | his entrepreneurial journey, video content marketing for small business owners, and I'm going to |
| 1:30.4 | dive into the topic of creativity with him, and just other general tips and advice for small |
| 1:35.9 | business owners. He lives in Sussex, which is about an hour south of London. And so once again, |
| 1:41.3 | Paul Hurley, welcome to the show. Henry great to be here pleasure to have you |
... |
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