#98 The past, present and future of boot sponsorship in soccer
Soccer 101
TSS
4.9 • 853 Ratings
🗓️ 13 May 2022
⏱️ 46 minutes
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Summary
Today, we're discussing a piece of soccer apparel that's been around since the 1500s, the football boot/soccer cleat! How have they evolved, who brought them to prominence, what are some of the biggest boot sponsorships in history, and much much more!
Ryan Bailey, Taylor Rockwell, Joe Lowery and Graham Ruthven are here to tell you everything you need to know about boot sponsorship in the beautiful game.
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Transcript
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| 0:00.0 | Welcome to Soka 101, the podcast where we answer the questions about the beautiful game you never knew you had. |
| 0:21.1 | Today, we're talking about a piece of soccer apparel that has been around since the |
| 0:25.1 | 1500s. No, it's not Graham Rutherland's shirt collection, but football boots or soccer cleats, |
| 0:30.9 | if you will. And in particular, we're looking at boot sponsorships. What is the story of the |
| 0:35.9 | cleat? Who made them first? Who brought them to prominence? |
| 0:39.1 | And who has made some bank by wearing them on the biggest stage? My name's Ryan Bailey, |
| 0:44.9 | and we're kicking off with some studs who are going to be talking about studs, namely Taylor Rockwell. |
| 0:49.2 | Hello. Hello, I like that. I like the idea of Graham having a shirt from the 1500s. |
| 0:53.9 | Graham, do you? What is the oldest jersey you have? I of Graham having a shirt from the 1500s. Graham, do you? |
| 0:54.6 | What is the oldest jersey you have? I mean, it's not from the 1500s. I can tell you that much, but probably my... Yeah, 1600s. Yeah, let's play a conservative. Yeah, 1600s, 1700s. James Town FC over here in the US. I like that one. Exactly, yeah. No, in actuality, it's probably a cantoner shirt from the early 90s. |
| 0:53.5 | There we go. |
| 0:54.2 | Graham Ruffin. over here in the US. I like that one. Exactly, yeah. No, in actual, it's probably a cantona shirt from the early 90s. There we go. Graham Rubham, welcome to the show. I was expecting you to say you had a shirt from... Well, during the Battle of 1066, they had a little break and played soccer, and they broke out some shirts, one of which you won't. Undisputed, you don't. I mean, I would like one of those |
| 1:27.8 | shirts. If any listener knows how I can get my hands on one of those, yes, I'll add that to my |
| 1:33.6 | collection. Joining us also, Joe Lowry. Hello, sir. Hello, Ryan Bailey. Grimm, I think you get |
| 1:38.3 | that jersey by robbing a museum, is the answer to that question. Or being part of the battle. |
| 1:43.8 | That works too. |
| 1:45.2 | Yeah, the latter sounds easier, actually. |
| 1:47.7 | You realize you're strategizing getting a jersey I made up, by the way? |
| 1:52.6 | I mean, I have concept jerseys for NASA, so pretty much the same idea. |
| 1:59.7 | They should do that. That's a great idea. they should do like throwback jerseys for like |
| 2:02.4 | yeah the battle of hastings the battle of stirling bridge that could get one i feel like graham would |
| 2:05.7 | go for that one rather than the battle of hastings yeah a bit too southerly for graham's tastes i'd imagine |
... |
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