In 2016, the church of Jesus Christ of Latter-day Saints launched a campaign called Light The World, to encourage people to give service and charity to one another during the Christmas season. Like so many others, I jumped all-in and had some life-changing experiences that would also change my Christmases forever. But I remember one person standing out to me that year, among so many who chose to share their service on social media. Ethan Cisneros, the owner of the drink and treat shop in downtown Salt Lake City called Thirst, was sharing what his business as a brick and mortar store was doing to light the world for 25 days in 25 ways. I have continued to follow Ethan for the past several years (and consume his amazing drinks anytime we’re in Salt Lake!) and have been so inspired by his good-doing and desire to inspire others to do the same. Today, Ethan shares with me the meaning behind all this service and the person who urged him to be part of light the world, what it’s done for his business, and what he would encourage other business owners to do who want to do this same thing too. In this episode, you will hear: Starting his first business endeavor in high school How they rolled out the Light The World campaign as a brick and mortar How the campaign impacted Ethan personally as well as the homeless community in downtown Salt Lake The idea of just doing service regardless of your religion The importance of pumping positivity into the system (specifically, as a brand on social media) Action = opportunity Documenting the process and the journey of trying to do good without putting out perfectly edited photos or videos so it all comes out quick, raw, and authentic Doing the right thing and having the right intent leads to what you want in the end Supporting Resources: Thirst Drinks 38 East 1300 South Salt Lake City Ut, 84115 Website: https://www.thirstdrinks.com/ Instagram: @thirstdrinks https://www.instagram.com/thirstdrinks/?hl=en @ethanfromthirst https://www.instagram.com/ethanfromthirst/?hl=en Subscribe and Review Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits Produced by Emerald City Productions Learn more about your ad choices. Visit megaphone.fm/adchoices