Hey, everyone, before we get started today, I just want to thank everyone that listens.

We had 11 million downloads in 2021.

I could not be more humbled or flattered by all of the support that each and every one of you

shows day in and day out weekend and week out.

Thank you so much.

I hope you'll come along with us in 2022 where the stakes are even higher.

I know that you will.

I want to say thank you.

And now on with the show.

Welcome back to the Lincoln project.

I'm your host, Reed Gaelin.

Today, I'm joined by Claire at co-founder of the Check My Ads Institute, a nonprofit independent

watchdog that's reshaping the digital ad tech industry by cutting disinformation off from

its lifeline, which is advertising and money. Claire, welcome to the show.

Hi, thanks for having me.

So today, I want to talk about the work you're doing through Check My Ads, especially with

regards to combating disinformation and get into the kind of targets that you're going

after and how you're engaging them.

But first, I want to hear a little bit more about your background.

So let's get into it.

Before you co-founded Check My Ads, you spent a fair amount of time in the marketing space.

So can you tell us about what you did before Check My Ads, how you came to this spot and

...