This is the top entrepreneurs podcast where founders share how they started their companies and got

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.

I had no money when I started the company.

It was a hundred and sixty million dollars which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over five million downloads in a very short amount of time, major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everyone.

My guest today is Steve Hartert.

He is the CMO, chief marketing officer at jotform.com with

responsibility for marketing programs, brand management, and corporate partnerships. Prior to joining

Jotform, he is president of Hartert and Associates, a marketing consultancy that worked with B2B

and B2C companies. Steve has more than 25 years of marketing management experience. Steve,

are you ready to take us to the top?

Yes, I am. Let's go. All right. So Jotform gave you a big, juicy chunk of equity to convince you to leave your own company and join them, right? Yes, they did, yeah. Tell us what Jodform does,

and what's the revenue model. How do you make money? Sure. I mean, what we are is we're online

form builder,

you know, previous to our system. If you wanted to build a, build forms, you had to be a

program. We had to be a coder. And forms can be quite complicated. What we developed was the very

first drag and drop interface as a SaaS product where somebody could just literally say,

...