This is the top entrepreneurs podcast where founders share how they started their companies and got

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.

I had no money when I started the company.

It was a hundred and sixty million dollars which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over five million downloads in a very short amount of time,

major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everyone.

My guest today is Robert Haydock.

He has a background in the performance optimization of digital marketing

and advertising campaigns, and as such, he co-founded Zimbula in 2016 after seeing a need for a new

marketing format that intrigued consumers. The company has quickly found its place in the market by

delivering consistently better engagement than traditional marketing techniques. Robert,

are you ready to take us to the top?

Yeah, absolutely.

All right, you're 2016.

You're late to the market, but you have something brand new.

Why is your stuff so interesting and why are you seeing higher engagement rates?

So what we found is focusing on psychology is what's driving performance these days.

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