973. The Secret To Scaling Your Business In 2024

The Kelly Roach Show

Kelly Roach

Entrepreneurship, Business

4.9 • 964 Ratings

🗓️ 10 November 2023

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Kelly Roach Show, Kelly discusses the importance of planning and preparing for a record-breaking 2024. She emphasizes the need to update strategies to match the changing buying habits of customers and shares success stories from her clients.

Kelly focuses on the concept of the "who for the how" and explains how a healthy weekly sales breakdown can drive growth in a company. She highlights the five core categories of revenue production: new prospects, upsells, renewals, referrals, and reactivations. She emphasizes the significance of renewals and referrals in scaling a business and provides insights on how to incentivize and capitalize on these categories. She concludes by encouraging listeners to implement a system for each category and offers resources for building a referral marketing program.

Also in this episode:

The buying cycle has lengthened, and businesses need to update their strategies to match the changing habits of customers.
A healthy weekly sales breakdown includes new prospects, upsells, renewals, referrals, and reactivations.
Renewals are a crucial aspect of growth and should be a focus for businesses to achieve sustainable scale.
Referral marketing is a powerful and sustainable way to multiply and duplicate monthly sales.
Reactivations provide income-earning opportunities and uncapped income for all departments in a company.

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Transcript

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0:00.0	Welcome to the Kelly Road Show, the place for no fluff, easy to implement 20 minute or less business and leadership lessons to help you build a sustainable business
0:15.8	that scales. Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure
0:26.5	entrepreneur. Let's get started.
0:29.2	Hey, hey, welcome back and I am so excited to dive into a discussion today about planning and preparing for a record-breaking
0:39.4	20-24.
0:41.8	So as we all know, the market has shifted dramatically.
0:46.0	Buying habits have lengthened.
0:49.0	People are doing more due diligence before high ticket investing.
0:53.4	And there have been a lot of strategy changes
0:56.0	that we've talked about on the show this year
0:58.3	to make sure that you're truly set up for success
1:00.6	to keep growing and scaling in 2024 and beyond.
1:04.7	And what I will tell you is we have been seeing record-breaking success
1:09.5	in our clients growing and achieving unbelievable milestones in their
1:15.4	businesses. We recently celebrated a client crossing over their first two
1:20.7	million dollar months. We recently celebrated another client
1:24.9	being able to buy their parents a home for cash. Other clients having six figure
1:30.0	launches, six figure months, I could go on and on and on, but I'm here to tell you that people are buying and there is a lot of opportunity to scale and to scale quickly.
1:41.6	If you update your strategy to match the buying trends of today.
1:46.3	And I hope I have done a good job for you this year on the show covering this from many
1:51.4	different angles.
1:52.4	I know I've recorded many episodes to talk about. covering this
	...

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