97. How to Stand Out to Create a Successful Brand with Tracy Matthews of Flourish & Thrive
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 11 July 2019
⏱️ 51 minutes
🧾️ Download transcript
Summary
Ep. 97: What does it take to stand out and create a successful brand that breaks through the competition? This week we have Tracy Matthews of Flourish & Thrive and Creatives Rule the World, who gives us some insight into the jewelry industry and what's she's seen from the brands that have stood the test of time and evolved by digging deeper into who their dream customer is and their reasons for buying.
Connect with Tracy:
Flourish & Thrive Academy website
Creatives Rule the World website
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Minna's company Lil' Labels
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Transcript
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| 0:00.0 | Welcome to the Product Boss Podcast, where we help product-based businesses grow their |
| 0:09.2 | sales and improve their strategies. |
| 0:12.0 | Hey everyone, I want to introduce you to my co-host and Viz Bestie, |
| 0:18.0 | Mina Kula Sita, an Amazon guru that has built a multisix-figure product-based business. |
| 0:24.0 | In introducing the other half of the product boss, Jacqueline Snyder, |
| 0:28.0 | she has helped launch and grow over 500 fashion apparel and accessory brands even one of her own. |
| 0:36.0 | And together we share our inventory of secret weapons that will help you dig deep and do the work it takes. |
| 0:44.0 | Are you ready? Let's build together. |
| 0:47.0 | Hey everyone and welcome to another episode of the Product Boss Podcast. |
| 0:53.2 | I'm your host, Jacqueline Snyder, |
| 0:54.7 | with my creative co-host, Mina Kumlo, Sita. |
| 0:58.0 | Hey Mina. |
| 0:58.8 | Hey, Jacqueline. |
| 1:00.1 | So today we are so excited. |
| 1:01.9 | We have a very good friend on the podcast. It's Tracy Matthews. |
| 1:06.0 | She is the chief visionary officer of flourish and thrive academy as well as creatives rule the world. |
| 1:12.4 | Welcome Tracy. I am so excited to be here you guys |
| 1:16.0 | thank you so much for having me. We're excited to have you and Tracy you also have a |
| 1:20.0 | podcast. I do it's called Thrive by Design and basically we talk about business, |
| 1:26.9 | marketing, mindset, and just about all creativity advice over there. Our audience is primarily jewelry designers but I feel like the |
| 1:35.6 | lessons that we teach are applicable to any product-based business which is pretty cool. |
| 1:40.3 | Yeah, it's a great podcast so So if you guys want to get more product info, check her podcast out. |
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