What I learned from reading Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A. J. Baime. ---- [0:01] Racing was the most magnificent marketing tool the industry had ever known. [2:42] Founders vs Managers  [3:43] Founders Podcasts on Henry Ford: #9, #26, and #80.  [4:29] The passion Enzo Ferrari had for his products  [5:50] The same broad features keep recurring over and over again/ In their detailed appearance these broad features are never twice the same.  [8:09] Steve Jobs on passion.  [12:00] Steve Jobs on building the Macintosh/ Artisans have soul in the game.  [13:05] Enzo Ferrari’s schedule at 58 years old / His early life  [17:08] Ferrari’s 3 principles for winning  [20:20] How Enzo Ferrari started his company / Racing as marketing / Ferrari’s personality and his philosophy on building a business [24:49] Enzo Ferrari’s extreme level of dedication  [25:48] How Enzo Ferrari described his product  [26:54] How and why the Ford/Ferrari negotiations begin [35:37] How Enzo Ferrari described the process of building a product [38:07] The advantage founder led companies have / I made a mistake here. I said Les Miles when I meant Ken Miles. Les Miles is a football coach. Ken Miles is a race car driver.  [40:58] Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda  [42:06] Enzo Ferrari on why he doesn’t have a social life.  [42:57] You don’t understand. When I go in there, if I don’t really and truly believe I am the best in the world, I had better not go in at all. [49:05] Enzo Ferrari played chess while everyone else was playing checkers. [52:20] It would be a waste of life to do nothing with one’s ability.  ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast